Call Everyone Dave Day is a tribute to the one and only Trigger (played by Roger Lloyd-Pack), from Only Fools and Horses. He sadly passed away of pancreatic cancer on the 15th of January 2014.
Dave Day was inspired by a character that actor Roger Lloyd Pack famously played. When Roger sadly died of pancreatic cancer in January 2014, Pancreatic Cancer UK supporter, Tom Kenning created this tribute to him. The first Call Everyone Dave Day took place on 8th February 2014, on what would have been Roger’s 70th birthday. More than 45,000 people liked the Facebook for the event in 2014 and #daveday was trending on Twitter on the day. So come on, Dave, get sharing!
Pancreatic Cancer UK got in touch with Alley Media, with a mockup, which was then developed using the awesome Bootstrap framework, ensuring the website was truly responsive.
You can see the final outcome here – and note the social media integration, the large YouTube video, the Facebook wall and Twitter feed too.
UPDATE: The website is now offline as the campaign sadly ended a few years ago - but here is some useful reading (also featured in BUZZFEED!)
Blog post on Pancreatic Cancer UK's website