>Welcome Foster Care is an independent fostering service/IFA (independent fostering agency), centred around young people in care and their carers.
Welcome Foster Care is an independent fostering service/IFA (independent fostering agency), centred around young people in care and their carers.
The have three offices in the UK; the head office is in Stratford, London, and the others are in Bradford and Manchester, and each office serves that particular locality. This means that they have most of the England as an audience, but not UK in it's entirety, like the nationwide IFAs.
Being an IFA, they have competition from other IFAs, local and national, but more importantly the fostering services of local borough councils, of which many have a large budget for marketing.
The overall task for Welcome Foster Care was recruitment, in order for them to increase the number of foster carers they have part of their service. The core of this was the website and SEO. The website was designed by another web developer - it was very attractive and laid out well, but was missing the SEO fundamentals, which were needed to get Welcome Foster Care ranking high.
Around a year and a half later, Welcome Foster Care was ranking higher on Google - due to the new optimised website created by us, which works well on all devices and is actually picked up by search engines, like Google. We also provide an ongoing service, in which we handle the SEO and direct the blog and the Social Media accounts.
Alongside this, we regularly carried out digital design and artwork, such as internal flowcharts, application forms etc.